How it works
How this works, without the jargon
There's a whole industry built on making this sound more complicated than it is. It isn't complicated. It's just slow, and most people won't do slow.
Who does what
Almost all of the work sits on our side of the line, and that's deliberate. You already have a job.
What we handle
- Picking the market and confirming there's real demand in it before anything gets built
- Building the website pages, copy, structure, speed, mobile
- Ranking it: the technical work on the site and the credibility work off of it
- Setting up the tracked, recorded phone line that routes to you
- Watching call volume and quality, and fixing what isn't working
- Monthly reporting you can read in two minutes
What you handle
- Answering the phone
- Telling us your true service area and the jobs you actually want
- Flagging a bad call when you get one, so we can fix the source of it
- Doing the work the way you'd want it done at your own house
That's the whole list. If it grows longer than this, we've built the wrong thing.
Timeline
What the first ninety days look like
Every market moves differently. This is the shape of it, not a promise with dates attached.
We talk for fifteen minutes about what you do, where you do it, and how much more work you could genuinely take on. Then we go look at whether there's real search demand in your city and who's already sitting on it. Sometimes the answer is that your market isn't worth building, and we'll say so rather than take your money.
The site gets built and put online and your tracked number goes live. This part is quick, and it's the part that feels like progress. A new site ranking for nothing isn't worth anything to you yet, and we won't pretend otherwise.
The slow work. Building the site's credibility so Google is willing to put it in front of people. You'll usually see the first calls somewhere in here. A trickle rather than a flood, and often at odd hours.
Rankings settle and call volume becomes something you can plan around. From here it's maintenance and expansion: more services, more of the surrounding area, more of the job types you told us you actually want.
Ownership
Who owns what
We own the website, the domain and the phone number. You get exclusive rights to the calls that site produces in your market for as long as we're working together.
Some people hear that and don't like it, and we understand why, so here's the reasoning. If you owned the site, the only way we could get paid would be a monthly fee for maintaining it. That means getting paid the same whether your phone rang or not, and that's the arrangement that has failed most of the contractors we talk to.
Because we own the asset, the only thing we can sell is performance. If the calls stop, you leave, and we're left holding a website that earns nothing. That isn't a loophole we're hiding. It's the entire structure, and it points in your favor.
Straight talk
Where this gets hard
It's slow at the start. There's a stretch where the site exists and the phone hasn't rung yet, and most people quit during it. If you need work booked this month, run ads instead. That's real advice, not a sales tactic.
Not every market is worth it. Some cities are too small to produce meaningful volume. Some are locked down by companies who've been at this for a decade. We'd rather find that out in week one than in month six.
Volume is uneven. Eleven calls one week and three the next is normal, especially early and especially in seasonal trades. Judge it by the month, not by the day.
Next step
Fifteen minutes to find out if there's anything here
No deck, no proposal, no follow up sequence. If your market isn't worth building we'll say so on that call, and we'll both get on with our day.